ARPENT — les prompts.

La palette n'a pas été choisie au hasard : elle est relevée sur les visuels déjà produits. C'est l'ordre qui compte — on fabrique la campagne, puis on en extrait la charte, et non l'inverse. La planche se génère ensuite d'un coup, avec quatre de ces visuels en référence : le modèle ne redessine rien, il compose.

Design a single BRAND IDENTITY BOARD for the fictional brand ARPENT, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark ARPENT very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 22L TECHNICAL PACK in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SABLE #857D6C, ENCRE #100E0B, KAKI #464639, BRIQUE #83321B, ACIER #9EA2A0
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — engineered, outdoor, understated. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.

Design a single BRAND IDENTITY BOARD for the brand [BRAND NAME], presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark [BRAND NAME] very large, set in [TYPEFACE FOR THE WORDMARK] and [TYPEFACE FOR THE CAPTIONS]
· under it, the descriptor [PRODUCT DESCRIPTOR] in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: [COLOUR 1 #HEX], [COLOUR 2 #HEX], [COLOUR 3 #HEX], [COLOUR 4 #HEX], [COLOUR 5 #HEX]
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — [THREE ADJECTIVES THAT DEFINE THE BRAND]. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.

Point de départ de toute la campagne : le produit, généré seul sur fond neutre. C'est lui qu'on passe ensuite en référence dans chaque visuel — le décor change, le sac ne bouge pas. Un sac n'a pas de forme fixe : il faut donc lui en imposer une. « roll-top closure folded twice », « clipped by two matte black aluminium hooks » — on décrit un état, pas un objet, sinon chaque image sort un sac différent.

Ultra high-end commercial packshot of a 22 litre technical backpack in three-quarter view, standing upright and centred, on a seamless deep clay backdrop with a soft graduated falloff. The shell is matte olive ripstop nylon with a subtle grid weave, roll-top closure folded twice and clipped by two matte black aluminium hooks, flat padded shoulder straps in the same olive with charcoal webbing, and a single horizontal zip pocket with a knurled black pull. A small woven label low on the front reads ARPENT in cream capitals. Studio lighting: one large softbox above and slightly left to model the roll-top folds, a tight rim light down the right edge, a soft fill to keep the ripstop grid readable.

Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.

Ultra high-end commercial packshot of a [PRODUCT TYPE AND CAPACITY] in three-quarter view, standing upright and centred, on a seamless [BACKGROUND COLOUR] backdrop with a soft graduated falloff. The shell is [MATERIAL 1 + ITS FINISH + ITS WEAVE OR PATTERN], [THE CLOSURE AND THE EXACT STATE IT IS IN] clipped by [THE HARDWARE + ITS FINISH], [THE STRAPS + THEIR MATERIAL AND COLOUR], and a single [THE ONE FUNCTIONAL DETAIL] with [ITS PULL OR HANDLE]. A small [LABEL TYPE] low on the front reads [BRAND NAME] in [COLOUR] capitals. Studio lighting: one large softbox [WHERE IT SITS] to model [THE FOLDS OR VOLUMES THAT GIVE IT SHAPE], a tight rim light down the [EDGE THAT MUST READ], a soft fill to keep the [SIGNATURE TEXTURE] readable.

Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.

Le plan qui pose le monde de la marque. Le train filé derrière et le bleu froid disent le départ sans qu'on voie personne partir. Contre-plongée assumée : le sac est posé au sol et il domine quand même le cadre.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the backpack standing on the platform of a station at dawn, a train blurred behind it, cold blue light and one warm platform lamp. 35mm, low angle, deep depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] standing [WHERE IT IS PUT DOWN] at dawn, [WHAT IS BLURRED BEHIND IT], cold blue light and one warm [PRACTICAL LIGHT SOURCE]. 35mm, low angle, deep depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Le plan qui vend la technicité. La grille du ripstop remplit tout le cadre et une sangle la coupe en diagonale : la matière devient un motif. En équipement, c'est ce plan-là qui justifie l'écart de prix avec un sac de supermarché.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on the olive ripstop shell: the fine grid weave sharp across the frame, a black webbing strap cutting diagonally through it. 100mm macro, hard raking light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on the [MATERIAL] shell: the [WEAVE OR PATTERN] sharp across the frame, a [SECOND MATERIAL] cutting diagonally through it. 100mm macro, hard raking light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Le premier des deux usages que la marque revendique. Lumière d'ombre couverte, fougères mouillées, aucun figurant : le sac est posé comme après une pause. On vend le terrain, pas le mannequin.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the backpack resting against a mossy boulder on a forest trail, soft overcast light through the canopy, wet ferns around it. 50mm, natural light, muted green tones.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] resting against [A NATURAL FEATURE] on [THE TERRAIN], soft overcast light through [WHAT FILTERS IT], [WHAT SURROUNDS IT] around it. 50mm, natural light, muted [COLOUR] tones.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Le second usage, et le seul plan avec une personne — vue de dos. Aucun visage à gérer, donc aucun risque d'incohérence entre les images, et l'acheteur se projette plus facilement. La pluie perlée sur le tissu fait office de preuve technique.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a man seen from behind wearing the backpack, walking a city street in the rain, the ripstop beaded with water, blurred shopfronts. 85mm, overcast, shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a person seen from behind wearing the [PRODUCT], [WHAT THEY ARE DOING AND WHERE], the [MAIN MATERIAL] [WHAT THE WEATHER DOES TO IT], blurred [BACKGROUND ELEMENTS]. 85mm, overcast, shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Le plan qui montre comment ça se ferme. C'est la question numéro un sur un roll-top, et une phrase de fiche produit n'y répond pas. Lumière latérale dure pour que le double pli et l'arête du métal se lisent d'un coup d'œil.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on the rolled top and its two matte black aluminium hooks, the double fold of the shell sharp and the knurled zip pull just in frame. 100mm macro, hard side light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on [THE CLOSURE AND ITS HARDWARE], [THE EXACT STATE OF THE CLOSURE] sharp and [THE SECOND FUNCTIONAL DETAIL] just in frame. 100mm macro, hard side light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Posé au sol contre un pied de chaise, table floue au-dessus. Volontairement le plan le moins beau de la série : il sert de respiration entre deux images léchées et rappelle que l'objet passe 90 % de sa vie par terre.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the backpack on the floor of a café beside a chair leg, an out of focus table and a cup above, warm window light falling across it. 35mm, low angle, natural light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] on the floor of [AN ORDINARY PUBLIC PLACE] beside [A PIECE OF FURNITURE], an out of focus [OBJECT 1] and [OBJECT 2] above, warm window light falling across it. 35mm, low angle, natural light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Soleil dur, ombre nette, mur de brique : aucune douceur. Ce plan-là existe pour deux raisons — il tient la vignette en petit format, et il montre un troisième mode de transport sans ajouter un seul figurant.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the backpack strapped to the rear rack of a bicycle leaning against a brick wall, hard afternoon sun and a sharp shadow. 50mm, warm tones, deep depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] [HOW IT IS ATTACHED] to [ANOTHER OBJECT IT TRAVELS ON] leaning against a [WALL MATERIAL] wall, hard afternoon sun and a sharp shadow. 50mm, warm tones, deep depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Le plan de clôture, et le plus utile commercialement : il répond à « est-ce que mes affaires rentrent ? ». Ordinateur, veste, gourde, clés — on montre le volume par son contenu, pas par un chiffre en litres.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an overhead flat lay on a concrete floor: the open backpack with a notebook, a folded jacket, a steel bottle and keys laid out around it in a neat grid. 35mm overhead, soft even light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an overhead flat lay on [A FLOOR OR SURFACE MATERIAL]: the open [PRODUCT] with [OBJECT 1], [OBJECT 2], [OBJECT 3] and [OBJECT 4] laid out around it in a neat grid. 35mm overhead, soft even light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching with razor-sharp [YOUR MATERIAL 1] and [YOUR MATERIAL 2] detail, ultra-high-resolution 4K product photography with premium editorial finish.

Dix secondes, onze plans, aucune personne. Le sac lévite et tourne, seul le fond change à chaque coupe — toujours dans la même palette. C'est le format le plus rentable : pas de casting, pas de lieu, pas d'autorisation de tournage, et il tient sur n'importe quel produit.

SCENE CONTEXT
A 10-second vertical kinetic product spot for ARPENT, a technical roll-top backpack. No people, no location. A single olive and charcoal colour world, the backpack levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the olive and charcoal palette.

ACTIVE REFERENCES
@image1 - the ARPENT backpack. A matte olive ripstop roll-top backpack with two matte black aluminium hooks, flat padded straps, a horizontal zip pocket and a cream ARPENT woven label. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the olive and charcoal palette: deep olive gradient, charcoal bokeh, crossing cold light bars, drifting rain mist, or a near-black field.

FIRST FRAME / BLOCKING
Frame opens in extreme macro on the ripstop grid weave, every square of the pattern filling frame, a cold olive glow behind it.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the fine ripstop grid.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the backpack on a deep olive gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the roll-top unfurling and snapping open, the shell cracking outward.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a burst of rain droplets explodes off the shell on charcoal bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the backpack between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the two matte black aluminium hooks snapping shut, the metal edge sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting rain mist, the backpack flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the cream ARPENT woven label, every thread of the weave sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the backpack, the black aluminium hook filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The cold white of the hook matches into a cold white light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The backpack settles into its final position on a wet concrete reflective floor, camera pushing in steadily.

ACTION
The ripstop grid fills frame. The camera orbits the pack. The roll-top unfurls. Rain bursts off it. The hooks snap shut. The label fills frame. It lands on wet concrete.

PHYSICS
The pack has real loaded weight and the shell creases where it folds. Water beads and sheds off the ripstop. The hooks close with a hard metallic contact.

LIGHTING
Hard specular key from camera-left at 6500K raking across the backpack, a tight rim light on the right edge, cold white practicals in the background. White balance fixed at 6500K. Atmospheric haze at 26%.

COLOR GRADE
60:30:10 - deep olive dominant, charcoal secondary, cold white accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fabric snapping, aluminium hooks clacking, a rain burst, a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The backpack keeps its matte olive ripstop shell, twice-folded roll-top with both black aluminium hooks, flat padded straps and the cream ARPENT label in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.

SCENE CONTEXT
A 10-second vertical kinetic product spot for [BRAND NAME], [WHAT THE PRODUCT IS]. No people, no location. A single [COLOUR 1] and [COLOUR 2] colour world, the [PRODUCT] levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the [PALETTE NAME] palette.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION — material, closure, hardware, straps, the functional detail and the label with its colour]. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the [PALETTE NAME] palette: [BACKDROP 1], [BACKDROP 2], [BACKDROP 3], [BACKDROP 4], or [BACKDROP 5].

FIRST FRAME / BLOCKING
Frame opens in extreme macro on [THE SIGNATURE TEXTURE], [EVERY UNIT OF THE PATTERN] filling frame, [WHAT GLOWS BEHIND IT].

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across [THE SIGNATURE TEXTURE].
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the [PRODUCT] on [BACKDROP 1] at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, [THE PART THAT OPENS] unfurling and snapping open, [WHAT THAT DOES TO THE SHELL].
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as [WHAT THE PRODUCT RESISTS] explodes off the [SURFACE] on [BACKDROP 2].
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the [PRODUCT] between crossing [ACCENT COLOUR] light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on [THE HARDWARE] [WHAT IT DOES], the [FINISH] sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through [DRIFTING ATMOSPHERE], the [PRODUCT] flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the [LABEL], [ITS FINEST DETAIL] sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the [PRODUCT], the [HARDWARE] filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The [ACCENT COLOUR] of [WHERE IT SITS ON THE PRODUCT] matches into a [ACCENT COLOUR] light bar, camera arcing at 30 km/h across a [DARK VOID COLOUR] void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The [PRODUCT] settles into its final position on a [REFLECTIVE FLOOR MATERIAL] reflective floor, camera pushing in steadily.

ACTION
[THE ELEVEN BEATS RESTATED IN ONE SHORT SENTENCE EACH, IN THE SAME ORDER].

PHYSICS
The [PRODUCT] has [ITS REAL WEIGHT OR LOAD] and [THE MATERIAL] creases where it folds. [HOW IT REACTS TO WHAT IT IS BUILT TO RESIST]. [THE SOUND AND FEEL OF THE HARDWARE].

LIGHTING
Hard specular key from camera-left at [COLOUR TEMPERATURE] raking across the [PRODUCT], a tight rim light on the right edge, [ACCENT COLOUR] practicals in the background. White balance fixed at [COLOUR TEMPERATURE]. Atmospheric haze at [PERCENTAGE].

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, [THE PHYSICAL SOUNDS THE PRODUCT ITSELF MAKES], a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [PRODUCT] keeps its [MATERIAL AND FINISH], [THE CLOSURE IN ITS EXACT STATE WITH ITS HARDWARE], [THE STRAPS] and the [LABEL] in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.

L'inverse exact de l'hyper motion : de vrais lieux, une personne, une progression en quatre temps de deux secondes et demie. Il prend, il ferme, il marche, il attend. Aucun plan ne doit ressembler à du studio — d'où la ligne ABSOLUTELY NO PACKSHOT : dès que le modèle repose le sac sur fond neutre, le spot redevient une démo.

SCENE CONTEXT
A 10-second vertical lifestyle commercial for ARPENT, a technical roll-top backpack. Real people, real places, four shots, one cut every two and a half seconds.

ACTIVE REFERENCES
@image1 - the ARPENT backpack. A matte olive ripstop roll-top backpack with two matte black aluminium hooks, flat padded straps, a horizontal zip pocket and a cream ARPENT woven label. 100% matches the reference in every shot.

LOCATION MAP
The film moves through a flat hallway at dawn, a wet city street and a station platform. No studio, no seamless backdrop, no colour field.

FIRST FRAME / BLOCKING
Opens on the backpack standing by a door as a hand reaches into frame for it.

FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.

CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Low static-to-tracking shot as he lifts the pack and swings it onto one shoulder, the hallway dark behind.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld on the roll-top as he folds it twice and clips both black hooks shut, rain visible on the window behind.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Fast side tracking at 12 km/h alongside him walking a wet street, the ripstop beaded with water.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. He stands on a station platform as a train blurs past behind him, camera pushing in slowly, the pack on his back.

ACTION
He picks it up. He rolls and clips it. He walks. He waits on the platform.

PERFORMANCE
Ordinary morning purpose, no smiling at camera, eyes ahead.

PHYSICS
The pack has real loaded weight and swings on the strap. The ripstop creases where it rolls. Water beads and runs off.

LIGHTING
Cold pre-dawn blue at 7000K with one warm sodium streetlight, wet reflections on the pavement. Atmospheric haze at 20%.

COLOR GRADE
60:30:10 - cold blue street dominant, wet black tarmac secondary, olive shell accent.

AUDIO
Rain, a door, the clack of the aluminium hooks, a train arriving. Low pulse from 5.0s.

STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The backpack keeps its matte olive ripstop, twice-folded roll-top with both black hooks, flat padded straps and cream ARPENT label in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the backpack is never shown isolated on a studio backdrop and never appears without a person in the scene.

SCENE CONTEXT
A 10-second vertical lifestyle commercial for [BRAND NAME], [WHAT THE PRODUCT IS]. Real people, real places, four shots, one cut every two and a half seconds.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION — material, closure, hardware, straps, the functional detail and the label]. 100% matches the reference in every shot.

LOCATION MAP
The film moves through [PLACE 1], [PLACE 2] and [PLACE 3]. No studio, no seamless backdrop, no colour field.

FIRST FRAME / BLOCKING
Opens on [WHERE THE PRODUCT SITS AT REST] as [THE GESTURE THAT PICKS IT UP].

FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.

CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. [THE OPENING MOVE] as [THE PERSON] [PICKS THE PRODUCT UP AND PUTS IT INTO USE], [WHAT IS BEHIND].
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. [THE TIGHT MOVE] on [THE FUNCTIONAL PART] as [THE SINGLE GESTURE THAT OPERATES IT], [WHAT IS VISIBLE BEHIND].
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. [THE TRACKING MOVE AND ITS SPEED] alongside [THE PERSON] [WHERE THEY GO], the [MATERIAL] [WHAT THE WEATHER DOES TO IT].
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. [WHERE THEY END UP] as [WHAT PASSES BEHIND THEM], camera pushing in slowly, the [PRODUCT] [WHERE IT IS ON THEM].

ACTION
[WHAT ACTUALLY HAPPENS, ONE SHORT SENTENCE PER BEAT].

PERFORMANCE
[THE ONE ATTITUDE, IN A HALF-SENTENCE], no smiling at camera, eyes ahead.

PHYSICS
The [PRODUCT] has [ITS REAL WEIGHT OR LOAD] and [HOW IT MOVES ON THE BODY]. The [MATERIAL] creases where it [WHAT IT DOES]. [HOW IT REACTS TO THE WEATHER].

LIGHTING
[THE DOMINANT NATURAL LIGHT] at [COLOUR TEMPERATURE] with one [PRACTICAL LIGHT SOURCE], [WHAT REFLECTS IT]. Atmospheric haze at [PERCENTAGE].

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
[THE FOUR SOUNDS THE PLACE AND THE PRODUCT MAKE]. Low pulse from 5.0s.

STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [PRODUCT] keeps its [MATERIAL AND FINISH], [THE CLOSURE IN ITS EXACT STATE WITH ITS HARDWARE], [THE STRAPS] and [THE LABEL] in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the [PRODUCT] is never shown isolated on a studio backdrop and never appears without a person in the scene.

On ne génère jamais une vidéo UGC d'un coup. On fabrique d'abord cette image fixe en GPT Image 2, on la valide, et seulement ensuite on l'anime. Rater le fixe coûte 0,20 $, rater la vidéo sept fois plus.

Tout le prompt travaille à tuer le beau : tout net, aucun bokeh, aucun étalonnage, du bruit dans les ombres, un cadrage décentré, de la peau non retouchée. Seul le bloc PRODUCT LOCK reste exigeant — c'est le seul endroit où on refuse l'à-peu-près.

Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.

A man in his late twenties, cropped hair, a plain navy sweatshirt, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.

SETTING — in the hallway of a small flat, a doorframe cutting the left edge and a coat on a hook behind him, flat indoor daylight.

THE PRODUCT — He holds the ARPENT backpack up in both hands in front of his chest, turned so the olive ripstop, the roll-top hooks and the woven label read clearly.

IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.

PRODUCT LOCK — The backpack keeps exactly the matte olive ripstop shell, the twice-folded roll-top with its two black aluminium hooks, the flat padded straps and the cream ARPENT label of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.

Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.

[THE PERSON: age, hair, one plain unbranded garment], caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.

SETTING — [A REAL ROOM WHERE THIS PRODUCT ACTUALLY LIVES], [ONE ARCHITECTURAL DETAIL CUTTING AN EDGE OF THE FRAME] and [ONE ORDINARY OBJECT BEHIND THEM], flat indoor daylight.

THE PRODUCT — [HOW THEY HOLD IT AND WITH WHICH HANDS], turned so [THE TWO OR THREE FEATURES THAT MUST READ] read clearly.

IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, [SOMETHING INTRUDING INTO THE BOTTOM OF THE FRAME].

PRODUCT LOCK — The [PRODUCT] keeps exactly the [MATERIAL AND FINISH], the [CLOSURE IN ITS EXACT STATE WITH ITS HARDWARE], the [STRAPS OR SECONDARY PARTS] and the [LABEL] of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.

L'image validée devient la première frame de la vidéo. Téléphone sur trépied, caméra qui ne bouge pas, deux répliques et rien entre les deux. Deux verrous en plus ici : la coiffure est décrite et figée — c'est le premier détail qui dérive d'une seconde à l'autre — et le produit a son propre bloc, séparé du reste.

The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"I carry a laptop and a change of clothes every single day."
"This is the first bag that has not wrecked my shoulders."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.

Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while he swings the backpack onto one shoulder.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.

They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.

PRODUCT LOCK — The backpack keeps exactly the matte olive ripstop shell, the twice-folded roll-top with its two black aluminium hooks, the flat padded straps and the cream ARPENT label of the reference. It never changes shape, colour or text.

The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.

The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"[WHAT THEY DO EVERY DAY — the constraint the viewer recognises]"
"[WHAT THIS PRODUCT CHANGED, SAID PLAINLY — never a slogan]"
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.

Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while [THE ONE REAL GESTURE OF USE].
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.

They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.

PRODUCT LOCK — The [PRODUCT] keeps exactly the [MATERIAL AND FINISH], the [CLOSURE IN ITS EXACT STATE WITH ITS HARDWARE], the [STRAPS OR SECONDARY PARTS] and the [LABEL] of the reference. It never changes shape, colour or text.

The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.